As simple as this word is, it holds a lot of meaning. Many of us experience life changes, new journeys and difficult decisions which comes with its stressors. At some point many of us will notice a lack of motivation in ourselves. When coming up with this brand, we wanted to promote and encourage self-care. We wanted the meaning of “preoccupied” to represent an unapologetic attitude for taking the time to feel and contemplate. We wanted to validate feelings of those like-minded individuals who needs a break without explanation.